Question
Kumwenda Ltd supplies fresh milk through 4 channels, and the cash flow information for each channel is given below. Channel 1 2 3 4 Sales
Kumwenda Ltd supplies fresh milk through 4 channels, and the cash flow information for each channel is given below.
Channel | 1 | 2 | 3 | 4 |
Sales | 250,000 | 350,000 | 450,000 | 420,000 |
Returns inwards | 30,000 | 50,000 | 40,000 | 40,000 |
Opening stock | 45,000 | 10,000 | 40,000 | 20,000 |
New supplies | 50,000 | 50,000 | 50,000 | 50,000 |
Unsold stock | 20,000 | 12,000 | 15,000 | 18,000 |
Expenses | 40,000 | 50,000 | 40,000 | 60,000 |
Tax | 2% of sales | 1% of sales | 1.5% of sales | 2% of sales |
(a) Identify the best marketing channel for this firm. [10 marks]
(b) Explain how returns inwards are especially problematic for each channel of this company? [5 marks]
(c) What can you say about inventory management in each channel? [5 marks]
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