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Kumwenda Ltd supplies fresh milk through 4 channels, and the cash flow information for each channel is given below. Channel 1 2 3 4 Sales

Kumwenda Ltd supplies fresh milk through 4 channels, and the cash flow information for each channel is given below.

Channel

1

2

3

4

Sales

250,000

350,000

450,000

420,000

Returns inwards

30,000

50,000

40,000

40,000

Opening stock

45,000

10,000

40,000

20,000

New supplies

50,000

50,000

50,000

50,000

Unsold stock

20,000

12,000

15,000

18,000

Expenses

40,000

50,000

40,000

60,000

Tax

2% of sales

1% of sales

1.5% of sales

2% of sales

(a) Identify the best marketing channel for this firm. [10 marks]

(b) Explain how returns inwards are especially problematic for each channel of this company? [5 marks]

(c) What can you say about inventory management in each channel? [5 marks]

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