Kyler Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta Land and labor are cheap, and competition among developers is fierce. The homes are a standard model, with any upgrades added by the buyer after the sale. Kyler Builders' costs per developed sublot are as follows: (Click the icon to view the costs.) Kyler Builders would like to earn a profit of 14% of the variable cost of each home sold. Similar homes offered by competing builders sell for $209,000 each Assume the company has no fixed costs Read the requirements * Requirement 1. Which approach to pricing should Kyler Builders emphasize? Why? Kyler Builders will need to emphasize a means Kyler will competition approach to pricing because they are This control over pricing because the tract homes are stiff