l} 2} 4} Discuss 3 broad processing category of service and marketing implication with example (Company Starbucks} a) People processing b) mental processing c) information processing If you are marketing consultant to KTM Berhad you are required to prepare information for each capacity management strategy. 5 types of information needed by KTM to manage its capacity 8: support with the relevant example. a) Schedule downtime during period of low demand b) Use part time employee c) Rent or share extra facility and equipment (1) Cross train employee e) Offer inferior extra capacity at peaks 3a) Identify core product and supplementary services, focus to service industry 3b}Based on 3a service industry you choose elaborate ower of service i) Information ii} consultation iii) order taking iv) hospitality v) payment Related to insurance company about on purchase of medical card based on 3 stage model of service consumption . Suggest how Great Eastern can improve its customer service. i) Pre-purchase stage ii} Service encounter stage iii) Post-encounter stage