L 43 44 45 46 During periods of recession, it is still possible to compete by a. reducing promotional outlays to save money. b. raising prices to improve company and product image. c. curtailing customer service because people will accept such cuts. d. offering value-priced products to appeal to cost-conscious buyers. e. introducing a line of marginal products to attract non-customers. QUESTION 7 The most profitable U.S. service exports are a. travel and tourism. b. in-store retialing. c. business and technical services. d. transportation. e. fast-food franchises