L For the financial risk analysis terms, match the definitions. 4 Customer Acquisition Costs:- Monetization (Life Time Value of Customer):- Burn Rate Profit Margins Competitor Pricing Switching Costs Contribution margins e A A business sales term referring to the expense required to attain a customer or a sale. In setting a marketing and BU is the selling price per unit minus the variable cost per unit. It represents the portion of sales revenue that is not the rate at which a new company is spending its venture capital to finance overhead before generating positive De Total revenue generated minus servicing costs over the lifetime of the customer relationship. E The pricing strategy of competitors relative to the value proposition offered in a market segment The costs that a consumer incurs as a result of changing brands, suppliers or products G The percentage figure indicates how many cents of profit the business has generated for each dollar of sale