L Ski Inc., a package delivery company in Japan, was contemplating a new service in the Tokyo area. They want to pick up skis from customers' homes and deliver them slopeside. The average Japanese skier went skiing about 5.5 times per year, mostly on weekends (2-day ski trips). Also, the average Japanese skier spent about $1500 per year (including equipment) and skis cost $1000 on average, bought every 4 years. Alternative to purchasing skis, skiers could rent skis at the resorts for about $50 per day. How much should L Ski Inc. charge for this service? Currently, there is no other competitor who is offering such a service, but it is likely L Ski Inc. will have to soon contend with competitors offering similar services. (Hint: think about what the daily cost of owning skis would be. Then, estimate a maximum WTP and provide your reasoning for how you would adjust your price point.)