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La estrategia tipo Push: 1)Requiere cierta implicacin por parte del distribuidor. 2)Es una estrategia destinada al consumidor ofrecindole a travs de la publicidad en el

La estrategia tipo Push: 1)Requiere cierta implicacin por parte del distribuidor. 2)Es una estrategia destinada al consumidor ofrecindole a travs de la publicidad en el punto de venta algn incentivo para la compra. 3)Es una estrategia de publicidad en el punto de venta

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