Label Packaging Service Consumer Service Intangibility Products Inseparablety Designing and producing the container or 0 O O O wrapper for a product Services cannot be seen, tasted, felt, heard, or O O smelled before 0 O they are bought Products bought by final consumers for O O 0 personal consumption Identifies the product or brand, describes several things O 0 about the 0 product, and promotes the brand Services are produced and consumed at 0 O O 0 0 the same time