lable 1: Summary of modes of morality model Immoral Reactive Compliance Integrity Totally Aligned Organisation Promote ethical Ethics integra- Nature Bread first, Awareness of Prevent morals later ethics risk unethical conduct conduct ted with corpo- rate purpose and strategy Purpose Unethical Create ethical Rules and Values and Ethics practices standards, but external enforce- endorsed do not enforcement internal com- mitment entrenched in corporate cul- it ture (Source: Rossouw & Van Vuuren 2007:38)