Question
learned). a) Calculate the cost per family for each of the following advertising options: Campaign KDIN Broadcast Toronto Life Total Reach 206,400 190,000 Cost
learned). a) Calculate the cost per family for each of the following advertising options: Campaign KDIN Broadcast Toronto Life Total Reach 206,400 190,000 Cost per Week $10,000 Families 92,000 64,580 First 5 digits of your student number Restaurant Guide 21,000 5,278 Last 4 digits of your student number (3 Marks) b) If you expected next week's revenue to be $238,000 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (4 Marks)
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