Question
Which of the following is a characteristic of MUS? a) It is a non-statistical sampling approach to test monetary values. b) Population data must be
Which of the following is a characteristic of MUS?
a) It is a non-statistical sampling approach to test monetary values.
b) Population data must be available in electronic format.
c) It is based on the logical unit without regard to monetary value.
d) Individually significant items are included in the population to be sampled using MUS.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
