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Company $x$ is a mid$-$sized tech company that has been operating successfully in the industry for over $15$ years. However, in recent years, the company has started facing multiple challenges due to its outdated practices and the rapid technological advancements in the industry. Its sales have started declining, employee turnover has increased, and the company's market share has dwindled.

To combat these issues, the CEO of Company $x$ has decided to introduce a significant digital transformation initiative. This transformation will involve the implementation of advanced Al solutions, such as machine learning and automation tools, to increase productivity and reduce costs. As a result of these changes, several workflow practices will also need to be revised.

For instance, the implementation of machine learning could potentially automate routine tasks, meaning that the skills required from employees will change significantly. This would involve a considerable investment in re$-$training existing staff members, but would also sadly mean making several redundant positions within the company redundant.

There is apprehension from employees, fear of job loss, and resistance from some senior managers who are used to traditional ways of working. Hence, a change management strategy is necessary to ensure a smooth transition.

You have been appointed as the change management consultant to plan and implement this significant change. Your proposal should offer detailed strategies and actions following Kotter's $8-$Step Change Model. Remember to address any potential obstacles or resistance to change and provide metrics for success to evaluate the effectiveness of the change initiative.

Your goal is to help Company $x$ navigate this challenging transition as smoothly as possible while maintaining employee morale and confidence. This digital transformation initiative is a significant shift for Company $x,$ but with the right change management approach, it could propel the company forward in the tech industry.

Conduct a brief analysis of Company X$\text{'}$s current situation and the need for change.

Apply each of the $8$ steps in Kotter's Model to the scenario, providing specific strategies and actions for each step.