Lana is a marketing manager for Prika Software. Prika makes a product called $$App Finder,$$ which helps people find the apps they want to have on their cell phones. Last year, Prika sold only $4,000$ copies of App Finder at $$5\mathrm{.}00$ each, and projections for this year aren$$t much higher. This year, Lana wants to spend $$75,000$ to create a new home page for the product, because her company has already spent $$100,000$ in development.

Intuition

Satisficing

Escalation