Land Fo Malings Cetter LOND BLOCKED change th wy 2011 M 6 at me what you want to de AC AC Aalbot AaB ACD AsseCD Ace AaBbce Alb ACID AUSNICE 900 1. What role did the Detroit Auto Show play in the research? 2. What motivates people to buy cars and how did Toyota discover this? 3. What do the motivators affect? 4. What cars were primary competitors for the luxury coupe market? 5. How did Lexus use syndicated research? 6. How did Toyota use qualitative research? 7. How was the advertising that was ultimately created tested before it was aired? 8. What did post-advertising tracking studies reveal? 9. Did the Web play a role in the research? 10. Was sales tracking included in the research