Language barriers are a common challenge for international companies in their advertising communication. One way to avoid linguistic problems is_________.

to create an entirely new advertisement for the new market

to use only English in all media promotions

to develop a new version of the product for the new market

to use in-country tests with the target consumer group

to use facial expressions and physical gestures in the advertisement

For selling in relationship-oriented countries, a sales force consisting of locals might be more effective.

True

False

In B2B industries, _____ provide the platforms for manufacturers to exhibit and demonstrate products to potential customers and to view competitors' products.

catalogs

direct mail

trade magazines

trade shows

One of the possible reasons for manufacturing in a third country could be an attempt to _____.

standardize middlemen marginsreduce the credit risk of the sellerreduce the capital-labor ratioincrease the inputs used in manufacturingreduce manufacturing costs

Among the three types of payment, which one is mostly used in exporting?

Cash in advance

Open account

Letter of Credit

In international marketing, which of the following marketing mix elements is mostly affected by cultural difference between the host and the home country?

pricing

public relations

distribution

advertising

sales promotion

Nick works for a U.S. based multinational company and he is in charge of developing an advertisement campaign for his company's subsidiary in Japan. As a first step in the process, which of the following should Nick start with?

Compose and secure a budget based on what is required to meet goals

Specify the goals of the communication

Select effective media

Execute the campaign

Perform marketing research

Which of the following distribution structures represents a traditional one?

Export-oriented

Import-oriented

Manufacturer-oriented

Service-oriented

Customer-oriented