Lano Lip-balm Lano Shaving Cream Net Sales 100% 100% Gross Margin 49.0 45.0 Marketing Expenses: Selling 22.5 22.9 Freight 3.75 3.78 Advert .15 .18 Trade P 2.20 2.80 Total Mktg Exp 28.60 29.60 Gen Admin 7.10 7.80 Profit Contrib. 13.3% 7.8% Contribution Margin 22.8% 18.5% OTHER FIXED COSTS: Promotion Expenses: General Admin, Overhead: Total expenses: Contribution Margin: in %.