Larson, Inc., manufactures backpacks. Last year, it sold 99,000 of its basic model for $20 per unit. The company estimates that this volume represents a 30 percent share of the current market. The market is expected to increase by 15 percent next year. Marketing specialists have determined that as a result of new competition, the companys market share will fall to 25 percent (of this larger market). Due to changes in prices, the new price for the backpacks will be $17 per unit. This new price is expected to be in line with the competition and have no effect on the volume estimates.

Larson, Inc., manufactures backpacks. Last year, it sold 99,000 of its basic model for $20 per unit. The company estimates that this volume represents a 30 percent share of the current market. The market is expected to increase by 15 percent next year. Marketing specialists have determined that as a result of new competition, the companys market share will fall to 25 percent (of this larger market). Due to changes in prices, the new price for the backpacks will be $17 per unit. This new price is expected to be in line with the competition and have no effect on the volume estimates. Required: Estimate Larson's sales revenues from this model of backpack for the coming year. Sales revenue