las Inc. pursues a differentiation strategy. We can expect that relative to cost leaders in its industry, Atlas will invest more in $\_\_\_\_\_\_\_$ innovation and is likely to have $\_\_\_\_\_\_$ expenses in marketing.

ABC Atlas Inc. pursues a differentiation strategy. We can expect that relative to cost leaders in its industry, Atlas will invest more in $\_\_\_\_\_\_\_$ innovation and is likely to have $\_\_\_\_\_\_$ expenses in marketing.

product $/$ higher

product $/$ lower

process $/$ lower

process $/$higher