LAssume your company makes shop towels, hand-washing stations, and similar products. Make a List of all the companies that could be potential customers of your firm. Then identify all the markets from which their demand is derived. (\"rho are their customers and their customers' customers? What factors might inuence the success or failure of your business in these markets? School districts, mechanic shops, and doctor's offices would all be companies that would use our product. Their customers would be students, everyday people that need car fixes, and patients that are sick. Population is the factor on whether or not they are successful. 2.How might a buying center be different for a company that is considering building a new plant versus choosing a new copier? The purchasing items will differ because one is a brand new plant while the other is a copier. 3.1magine you are a salesperson for a company that sells maintenance items used irl keeping a manufacturing plant rurming. There is a large plant in your territory that buys 60 percent of its products from one competitor and the other 40 percent from another competitor. What could you do to try to make a sale in that plant? How would your answer change if you were the 40 percent vendor and wanted to increase your share of the buyer's business? Talk to the main boss/manager and communicate well. Also having good quality products at a decent price will help with increasing shares. 4.When your family makes a major purchase, such as choosing a vacation destination or buying furniture, does it resemble a buying center? If so, who plays what roles? Yes it does. Usually the parents act as the buying center because they are going to make the most important decisions of the vacation. Like where to stay and for how long including activities. 5.Katie is a forklift operator who is tired of her forklift breaking down. She points out to her boss, the plant supervisor, that her forklift is broken down at least 20 percent of the time, and it is beginning to impact production. The plant supervisor tells the purchasing agent that a new forklift is needed and asks the purchasing agent to get three bids on new ones with similar features. The purchasing agent calls three companies and gets bids, which the plant supervisor uses to narrow it down to two. He then has Katie test drive the two and since she liked the Yamamatsu best, he decides to purchase that one. What roles do the supervisor and Katie play in this firm's buying center? Does the process followed resemble the process outlined in the chapter? If not, why not? They act as the buying center. It's a little bit better for the employees perspective because she is put in a position to get what she wants and gets the approval of her supervisor. 6.Someone who works in a company is also a consumer at home. You have already learned about how consumers buy. How does what you already know about how consumers buy relate to what you would expect those same people to do at work when making a purchase? They probably are little more hesitant, if they don't know that well of the product, or in a case where they know a product is good, they'll have confidence in their purchase