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Last five digits of Student number- 88210 1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase

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Last five digits of Student number- 88210 1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level (5-7%, as you have learned). a) Calculate the cost per family for each of the following advertising options: Campaign Total Reach Families Cost per Week KDIN Broadcast 206,400 92,000 Toronto Life $10,000 190,000 64,580 First 5 digits of your student number 5,278 Restaurant Guide 21,000 (3 Marks) b) If you expected next week's revenue to be $238,000 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (4 Marks) Last 4 digits of your student number 2) Suppose you have the following 4 items on your menu: FOOD COST $0.18 $26.00 $3.25 $15.45 ITEM Bottled Spring Water Whole Sea Bream Veggie Pizza Truffle Risotto Using the information you've learned from class and from the pricing module, calculate an appropriate selling price for each of the items listed above. (8 Marks)

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