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Last month your boss sent a mailing to 2 0 , 0 0 0 of your existing customers with a special offer on a Hoosfoos
Last month your boss sent a mailing to of your existing customers with a special offer on a Hoosfoos credeen. The response was exciting: of them responded, which brought in $ in revenue. She has now delegated to you the task of continuing the program, and has given you a budget of $ which will allow you to target another customers out of your customer base of You dont want to just target them randomly, as your boss did. Make classification tree model and a k nearest neighbour model and evaluate them before deciding which one of them is preferable
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