Last time, for the OCA4, you read through the State of Fashion 2020 Covid update file and submitted a summary of the whole research paper.

There were five themes presented in the paper: (1) Survival Instincts, (2) Discount mindset, (3) Digital Escalation, (4) Darwinian Shakeout, and (5) Innovation Imperative.

1. Among these five themes, please select one theme that you strongly agree with, in terms of forecasting the state of the fashion industry post-COVID 19.

2.Explain what the theme means.

3. Provide a specific hypothetical example. In other words, please forecast what will happen in the industry, using the theme that you selected among the five. In providing a hypothetical example, please include at least one citation from other sources than the research paper itself. I highly recommend you using one of the library databases, such as Business Source Complete, ABI/Inform, WWD, or WGSN.

Full length of information, very detailed