Last week, we learned about e-commerce business and revenue models. This week, we're learning about e-commerce infrastructure. Combining your learnings from both, synthesize how your web presence adds value for your target market segments. Watch the Skillsoft video Objectives of Marketing https://devry.percipio.com/videos/56326128-fea5-11e6-8638-0242c0a80b06?sharelink=NqC7RiA22. and answer the following questions as they relate to your Course Project:

Which market segments are most valuable for selling your product online?

What are your customers' needs related to your mix of online and traditional promotional channels and distribution channels?

What are the competitive and alternative products to your product that are currently sold online?

What implications are there for marketing that stem from corporate social responsibility for environmental sustainability, social justice, fair labor standards, and limitations on accessibility?

Your response must answer all four questions, should be at least 200 words, and should be submitted as a Microsoft Word document in APA sixth edition format. For more details, see the Grading Rubric below.