Question
Last week, you attended a board meeting where the CEO announced a change in the company's direction -- she wants the company to retire all
Last week, you attended a board meeting where the CEO announced a change in the company's direction -- she wants the company to retire all computer keyboard and mouse product lines in the next three years and focus on the production of new routers. She wants the company to embrace the latest trends in router innovation and come up with new router models.
Your coworkers shared with you that he's got a great idea on how to improve the existing keyboard line and wants to pitch it to your boss. Is this a good idea that is aligned with the company's direction?
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
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