Last year, Century Bank spent $12 million on advertising. This year, it intends to increase its advertising budget by 7 percent. What will Century Bank spend on advertising this year?

Suppose Smalltown Bank spends $80,000 on newspaper ads; the expected return to the bank is estimated at $10,000. What is the return on investment (ROI) Smalltown Bank can expect from its ads?

Fourth Fidelity Bank spent $3.9 million on television advertising last year. If this was 26 percent of the total amount spent on advertising for the year, how much did Fourth Fidelity spend last year for all of its ads?

Centurion Bank spent 1.5 percent of its advertising budget last year on billboards. If Centurion spent $10.5 million total on advertising last year, how much did it spend on billboards?

What is the final step a bank should take in its efforts to create a public image?

Name at least three products that customers typically expect their banks to provide.

Give at least five examples of inappropriate behavior an employee should never exhibit toward a customer.

What are the "4 Ps" of marketing?

Name two competitive threats to traditional banking.