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Last year Minden Company introduced a new product and sold 15,500 units at a price of $76 per unit. The product's variable expenses are $46
Last year Minden Company introduced a new product and sold 15,500 units at a price of $76 per unit. The product's variable expenses are $46 per unit and its fixed expenses are $517,800 per year. Required: What was this product's net operating income (loss) last year? What is the product's break-even point in unit sales and dollar sales? Assume the company conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $74, $72, etc.), what is the maximum annual profit it can earn on this product? What sales volume and selling price per unit generate the maximum profit? What would be the break-even point in unit sales and dollar sales using the selling price you calculated in requirement 3
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