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Last year Minden Company introduced a new product and sold 1 5 , 0 0 0 units at a price of $ 7 0 per
Last year Minden Company introduced a new product and sold units at a price
of $ per unit. The product's variable expenses are $ per unit and its fixed
expenses are $ per year.
Required:
What was this product's net operating income loss last year?
What is the product's breakeven point in unit sales and dollar sales?
Assume the company conducted a marketing study that estimates it can increase
annual sales of this product by units for each $ reduction in its selling price.
If the company will only consider price reductions in increments of $eg $
$ etc. what is the maximum annual profit it can earn on this product? What
sales volume and selling price per unit generate the maximum profit?
What would be the breakeven point in unit sales and dollar sales using the selling
price you calculated in requirement
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