Last year the company elected to hire a sales force. And, while sales appeared to be good, management wants Ashanti to investigate, which means, of course, that you will investigate.

You are provided with the following data. Your boss wants you to provide her figures on:

• Salesforce Effectiveness based on last year’s annual expenses and sales revenue.
• Break-even number of employees.
• Category Performance Ratio

Use your contribution margin from the previous year if necessary. provide a graph illustrating two relationships you believe are essential and briefly explain your rationale.

 
 

Annual Sales Expenses (S) 3,525,000 Annual Sales (S) 23,500,000 Luster Last Stats Units Sold (#) 4,079,861 Annual Commissions (S) 2,350,000 Salaries (S) 7,050,000 Industry Data Sales Potential (S) Product Category Volume (%) All Commodity Volume (%) 350,000,000 23 87 Bonuses (S) 235,000