Last Year ($) % This Year (5) % 3,706,381 647.555 4,353,936 85.1% 3,746,245 14.9% 1,255,358 100.0% 5.001,603 74.9% 25.1% 100.0% 1,282,656 145,607 1,428,263 34.6% 22.5% 32.8% 1,611,630 162,231 1,773.861 43.096 12.996 35.5% 348,615 882,295 190,394 1,421,304 392,626 864,153 196,790 1,453,569 1 Chapter 3. Question 2 2 3 Nicole's P&L 4. 5 SALES 6 Food 7 Beverage 8 Total Sales 9 COST OF SALES 10 Food 11 Beverage 12 Total Cost of Sales 13 LABOR 14 Management 15 Staff 16 Employee Benefits 17 Total Labor 18 19 PRIME COST 20 21 OTHER CONTROLLABLE EXPENSES 22 Direct Operating Expenses 23 Music and Entertainment 24 Marketing 25 Utilities 26 Administrative and General 27 Repairs and Maintenance 28 Total Other Controllable Expenses 29 30 CONTROLLABLE INCOME 31 32 NON-CONTROLLABLE EXPENSES 33 Oocupancy Costs 34 Depreciation 35 Total Non-Controllable Expenses 36 37 RESTAURANT OPERATING INCOME 38 39 Interest Expense 40 41 INCOME BEFORE INCOME TAXES 42 43 Income Taxes 44 45 NET INCOME 46 234,670 4,427 84,126 141,688 128,403 66,416 659,730 232,571 13,418 111,813 156,538 125.230 62,616 702,186 230,400 79,699 310,099 211,200 98,397 309.579 166,560 149,405 147,192 245,194 a. When comparing this year to last year, was Nicole's marketing expense in dollars higher or lower? Answer: b. Was Nicole's marketing expense percentage higher or lower this year? Answer: 1 Answer: -4 : c. Do you think that her marketing expense this year positively or negatively contributed to her revenues? Why? 3 d. When comparing this year to last year, was Nicole's labor expense in dollars higher or lower? 55 56 e. Was Nicole's labor expense percentage higher or lower this year? Answer: 57 58 f. Do you think that her salaries and wages expense this year positively or negatively contributed to her net income? Why? 59 Answer: The owner promised Nicole that he would give her a raise if she increased the operation's net income by at least 2% of total sales. Should Nicole receive a raise? Why or why not? 62 Answer: 60 61 g. 63 64 65 66 67