1. Late comers are those who tend to be skeptical of new technologies and new products. Usually, they don't see the value of the new feature, or they don't feel that they can use the new feature. These are not necessarily all older consumers. Suppose you run a local grocery store and are now promoting the usage of an e-wallet cashless payment system to your community. How will you target late adopters?
2. Briefly discuss the direct repurchase and the revised repurchase strategy of the business buyer. What are the similarities and differences? When can one method be better than another? Give three examples.