Question
Lauden Conference Solutions specializes in the design and installation of meeting and conference centers for large corporations. When bidding on jobs, the company estimates product
Lauden Conference Solutions specializes in the design and installation of meeting and conference centers for large corporations. When bidding on jobs, the company estimates product cost and direct labor for installers and marks up the total cost by 35 percent. On a recent job for Orvieto Industries, the company set its price as follows: Product costs including podiums, seating, lighting, etc. $175,000 Installer salaries 25,000 Total 200,000 Markup at 35 percent 70,000 Bid price $270,000 The job turned out to be a big hassle. Orvieto requested 25 change orders, although the dollar value of the products it requested changed very little. The company also returned 33 items that had extremely minor flaws (scratches that were barely visible and would be expected in normal shipping). Orvieto also requested seven meetings with designers taking 40 hours before its plan was finalized. Normally, only two or three meetings are necessary. Nancy Jackson, controller for Lauden, decided to conduct a customer profitability analysis to determine the profitability of Orvieto. She grouped support costs into three categories with the following drivers: Driver Annual Value of Driver Annual Cost Change orders 850 change orders $212,500 Number of returns 1,000 product returns 70,000 Design meeting hours 1,300 meeting hours 78,000 Calculate the indirect service costs related to the job performed for Orvieto Industries.
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