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Launch a new product in the market and define each steps according to yourproduct. Steps: Idea Generation Idea Screening Concept Development and Testing Marketing Strategy
Launch a new product in the market and define each steps according to yourproduct.
Steps:
- Idea Generation
- Idea Screening
- Concept Development and Testing
- Marketing Strategy and Development
- Business analysis
- Product Development
- Test Marketing
- Commercialization
Note: Also define the Target market and 4 p's for your product.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
