Question
Launch a New product, re-launch a product or an existing product in the market and define each steps according to yourproduct. Note: Also define the
Launch a New product, re-launch a product or an existing product in the market and define each steps according to yourproduct.
Note: Also define the Target market and 4 p's for your product.
Target market:
idea generation
idea screening
concept development and testing
marketing strategy development
business analysis
product development
commercialization
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
