Launching a Social Media Marketing Campaign

By Abby Smith

Using a brand of your choosing, develop a social media marketing campaign for a product or service.

Answer the questions below.

Campaign Overview:

Brand:

Product or Service:

Why did you choose this?

Before the Campaign:

What are your campaign goals?

Explain your campaign idea, theme, and type:

Identify the target audience:

What resources will you need?

Choose incentives or call to action:

Where will the campaign live?

Which social networks will you use? Which will be paid? Which will be organic?

How long will your campaign run?

Develop a campaign calendar $($using the social media calendar in your book$)$ for one month's worth of posts. For the calendar you only need to say when you will post on each channel.

Develop $5$ social media posts for your campaign. As a reminder, a post should include; creative, copy, and any associated links or hashtags.