Launching a Successful Business Watoma Kinsey and her daughter Katrina are about to launch a business that specialize in children's parties. Their target audience is upscale families who want to throw unique, memorable parties to celebrate special occasions for their children between the ages of 5 and 15 years. They have leased a large building and have renovated it to include many features designed to appeal to kids including special gym equipment, a skating rink, an obstacle course, a mock-up of a pirate ship, a ball crawl and even a moveable haunted house. They can offer simple birthday parties (cake and ice cream included) or special theme parties as elaborate as the customer wants. Their company will provide magicians, clowns, comedians, jugglers, tumblers and a variety of other entertainers. Watoma and Katrina have each invested $45,000 to get the business ready to launch. Based on the quality of their business plan and their preparation, they have negotiated a $40,000 bank loan. Because they both have families and own their own homes, they want to minimize their exposure to potential legal and financial problems. A significant portion of their start-up costs went to purchase a liability insurance policy to cover the Kinseys in case a child is injured at a party. If their business plan is accurate, they will earn a small profit in their first year and more attractive profit of $16,000 in their second year of operation. Within five years, they expect their company to generate as much as $50,000 in profits. They have agreed ti split the profits and the workload equally. If the business is as successful as they think it will be, the Kinseys eventually want to franchise their company. That, however, is part of their long-range plan. For now, they want to perfect their business system and prove that it can be profitable before they try to duplicate it in the form of franchise. As they move closer to the launch date for their business, the Kinseys are reviewing the different forms of ownership. They know that their decision has long-term implications for themselves and for their business, but they aren't sure which form of ownership is best for them. (Zimmerer, T.W., & Scarborough, M.N. (2020), Essentials of Entrepreneurship and Small Business Management (pp. 183).Pearson Prentice Hall.)