In this project, you will develop a new product for P&G company and write a complete marketing plan for this new product to meet your target market. The new product is “hair shampoo”- is for all hair type, is organic and it have a variety of hair color shampoos to temporarily dye your hair.
  

What is the history of the firm, including sales, profits, and organizational philosophies? What is the nature of the firm and its current situation? What are the firm's resources (financial, human, time, experience, asset, skill)? What policies inhibit the achievement of the firm's objectives with respect to organization, resource allocation, operations, hiring, training, and so on?