Lawyers and NGOs have put nine major 'Big Food' corporations including Danone on notice for alleged inadequate acknowledgement and management of plastic pollution stemming from their business models.

These corporations now have three months to provide an adequate response, addressing their plastic impacts across the full value chain - or they could face legal action.

The French 'Duty of Vigilance' law demands that companies assess and mitigate the impacts their operations have on the environment and human rights, via a 'vigilance plan'. But according toSurfrider Europe,Zero Waste FranceandClientEarth's analysis, these companies' approach to plastic pollution means they are failing to live up to their duties under the law.

In their vigilance plans, some of the companies referred to incomplete or unsatisfactory measures on plastic; some omitted to mention plastic completely; and some have failed to publish a plan at all.

ClientEarth lawyer Rosa Pritchardsaid: "Companies who are not turning their attention to the global risks associated with plastics have their heads in the sand. This law requires companies to report environmental and human rights impacts of business activities, and mitigation plans must be in place. Unfortunately, these market-leading corporations seem to have a major blind spot in plastics.

In this scenario, please develop at least two crisis communication interventions for Danone and critically evaluate them