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LBJ , Inc. has worked diligently in recent years to develop a culture of corporate entrepreneurship. Last week, a special team designing a new product
LBJ Inc. has worked diligently in recent years to develop a culture of corporate entrepreneurship. Last week, a special team designing a new product created a prototype that ultimately failed, costing the firm more money than expected. How should the managers of LBJ Inc. respond to this failure?
Acknowledge that such failures are expected and encourage the team to learn from the experience
Return to the corporate culture that existed before changing to a culture focused on corporate entrepreneurship
Recommend the firm change to a cost leadership strategy
Fire the team members for wasting firm money and other resources
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