lCase Write-up. You are required to submit a written evaluation on Starbucks, one of the cases covered in class (pp. {322343236 of the textbook}. Your case analysis write-up is worth 100 points. Case write-up is due at 11:59 pm on 3&1] and is to be prepared as an individual effort, not as a group project. Submit your write-up by uploading it via DEL. For case analysis, I need you to do the following: - First, identify the industry as attractive, moderately attractive, or unattractive - by using the ve forces framework (up to 1 page). - Then, suggest key factors for success in this industry. These are the ones that would allow a firm in this industry to neutralize the forces that undermine the industry attractiveness as well as help it harness the forces that make the industry attractive. These factors are not firm-specific but industry-specific. In other words, think about what any firm should be mindful of when working in this industry [up to half a page}. - Next, identify the trends in the general environment that either bring opportunities or pose threats for the company (via PEST analysis). Do NOT write up the entire PEST analysis simply suggest two or three trends that need watching {up to half a page]. - Fourth, analyze the firm's core competencies (valuable, rare, costly-to-imitate, non- substitutable). These are the ones that can be used by the firm in question to address the trends you've identified given the key success factors identified at step 2 {up to one page}. - Proceed to identify the strategies at different levels that could be employed to build a sustainable competitive advantage. Specifically, I need you to reflect on the current and to-be-employed business-level (up to half a page) and corporatelevel strategies (up to half a page), whether and what kind of MM [up to half a page} or cooperative strategy (up to half a page) is best for that, and to reect on the international strategy (up to half a page}I that would work best for the company. Each of these strategies has to have a separate, easily identifiable section in your write-up. - 1Write a short conclusion for your case analysis that ties it all together {up to half a page). In all, your write-up should be about 5 pages. The true challenge here is to be concise. It is very easy to go over the page limit, but that will diminish your score. Length to contribution ratio is a key to earning the full grade. Everything has to be non-contradictory and consistent. There is no