Question
Le were to choose the online survey, she would need to consider target demographics. What geographic location, age, gender, and household income should she target
Le were to choose the online survey, she would need to consider target demographics. What geographic location, age, gender, and household income should she target for the survey? Were there additional demographic criteria she should also consider?
Le chose an online survey, could an online experiment be a part of a wider testing strategy? What testing would follow next?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
