Question
Leader pricing attempts to: a.) attract customers to a store so they will buy other products in addition to the magnet product B.) price products
Leader pricing attempts to:
a.) attract customers to a store so they will buy other products in addition to the magnet product
B.) price products at odd numbered amounts to stipulate demand
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
