Leadership in the Digital Economy

Title: Leadership Transformation in a Traditional Publishing House _ARANE HOLDINGS Description: This assessment involves a comprehensive group project that focuses on transforming a traditional publishing house ARENA HOLDINGS and navigating the challenges and opportunities of the digital economy. The project explores how leadership within ARENA Holdings must evolve to capitalise on digital advancements, including the transition to digital publishing, understanding reader preferences through data analytics, and leveraging social media for marketing.

The project requires one to analyse the current landscape of the digital economy, identify the opportunities it presents, and propose leadership strategies that can guide ARENA Holdings through its digital transformation journey. Key areas of focus include following; 1The role of emotional intelligence in leading change. Assignment Objectives:

To clarify the role of emotional intelligence in leading teams and organizations through digital change.

Significance of Leadership in the Digital Economy: Leadership in the digital economy requires a nuanced understanding of technology, innovation, and change management. As traditional businesses like ARENA Holdings transition to digital platforms, leaders must navigate challenges such as changing consumer preferences, digital marketing, and data analytics. This assessment focuses on the critical role of leadership in ensuring a seamless transition, fostering a culture of innovation, and maintaining competitiveness in the digital age. Instructions:

2. How has ARENA Holdings transformed as a result of digital transformation, including the adoption of e books, online subscriptions, data analytics, and social media marketing. Emotional Intelligence in Leadership: Explain the importance of emotional intelligence in managing teams and leading change in the digital context