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Leadership is defined as O human (symbolic) communication which modifies the attitudes and behaviors of others in order to meet group goals and needs. O
Leadership" is defined as O human (symbolic) communication which modifies the attitudes and behaviors of others in order to meet group goals and needs. O a property of members rather than of the group. O the wielding of power to coordinate the activities of group members. O a characteristic of a selected individual group member
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Creating Value With Data Analytics In Marketing Mastering Data Science
Authors: Peter C Verhoef, Edwin Kooge
2nd Edition
1000465462, 9781000465464
