learned about voice of the customer programs as a way to collect and analyze commentary and feedback from customers. The most comprehensive of these programs automatically gather data from social media, customer call records, IT support emails, online product reviews, and more.

For this assignment

1. Read this blog posting from Hootsuite on how to increase share of voice.

2. Watch the video that accompanies the Hootsuite blog.

3. Read the list of 12 Voice of the Customer Methodologies to generate customer feedback.

4. In your response, please write about one of the 12 methodologies you are most interested in. Have you had experience with this VOC methodology in the past? If you have not, tell why this one particular methodology appeals to you.