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Learning Exercises/ Activities 1. Summary and explain the Kellogg's case study: Using aims and objectives to make a business strategy. (https://www.slideshare.net/strategic-management-case-studies-mg) 2. Download, the slides

Learning Exercises/ Activities 1. Summary and explain the Kellogg's case study: Using aims and objectives to make a business strategy. (https://www.slideshare.net/strategic-management-case-studies-mg)

2. Download, the slides of the "Hot Spot" Customer Code. Analyze, learn and study from it. Discuss and explain each of the slides. https://www.slideshare.net/HubSpot/customer-code-creating-a-company-customers-love-113085298

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