Learning objective Understand the Strengths, Weaknesses, Opportunities and Threats. Understand the marketing goals of the company

Instructions Perform a SWOT analysis on Ford Motor Company. Identify: a Strength a Weakness an Opportunity a Threat.

Explain why each of these is a strength, a weakness, an opportunity, or a threat. Support your conclusions with relevant facts and arguments.

To ensure immediate feedback, please submit a response between 100 and 1000 words. Essay length alone will not necessarily result in a high or low score.