Learning Objectives 6.1 Define a customer and a market. 6.2 Describe the different types of customers entrepreneurs may encounter. 6.3 Identify your customers through segmentation. 6.4 Find your target customer. 6.5 Acquire a deeper understanding of your customer through personas. 6.6 Illustrate the customer journey mapping process. 6.7 Explain the importance of market sizing in growing your customer base