Leather industry, including leather products, is the second largest export-earning sector after textiles. Currently, this sector is contributing around $800 million a year but has the potential to multiply volume of exports with the improvement of quality and diversification in different range of products, specially garments and footwear.

While seeing the demand and scope of Pakistani leather products, Mr. John has decided to start a leather business in Pakistan. In order to successfully launch the business and to avoid any loss a good Marketing Information System is a need of the day. You, as marketing manager has directed to design a good marketing information system for his leather business. Draw a model of MIS along with all the details in such a way as to easily provide information in a form the manager can act on and they can chart their own firm's future and thereby are proactive rather than be forced into reacting to a competitor's actions.