Legend:0=Nothing1=ISS2=Flyerspecials3=BigLoad4=AfterLoad5=Deload6=LightLoad7=ISS/ActMedia8=CrossCpn ISS = In-Store-Specials. These are off-cents coup ons distributed to the first 50 customers Thematic = Themed add campaign Big Load = Large trade promotion - often a deep drop In the case price for the retaller Deload = Month after effect of a "load" Act Med la = Radio, television, priat add campaign Cross Coupons = Cents off coupons placed directly on the packaging of othergoods Problem\#1: Use the provided da and assumptions: CVfor a populatic CV=+100% CV for a sample: CV=x5+100% Justify your selected secnario for the selected sales strategy below. In your answer make sure to distinguish between a less risky (conservative) and the most riskiest sales strategy. Be very specific. [10 marks] roblem\#1: Use the provided data, code ForecastX and forecast sales of brand monitor for the rest of 2022 to April 2023 under the following two strategies nd assumptions: Ttrategy A: Assume this company is planning to keep the price of monitors at its regular price of $120 during the upcoming six months, and set their romotion strategy by using: Cross coupon in April 2023, no coupon will be sent out in November 2022. Oecember 2022 assumed to be after lood for their sales, This company is planting Stratery B: Assume the company is planning to decrease the price of monitors by as during the upcoming six months due to competitive structure of this market, and setting their promotion strategy by using: Note: make sure you choose Helt-Wintess and Unear Reseression as your base models in your forecasting process under each strategy. This way you will create four different strategies, t.e., two strategies under stratesy A, and two strategies under strategy B. No need to attach your estimated Forecastx models, just run your models and pick up the appropriate values and fill out the prowided table. Finally, justify your selected scenato for the selected sales stratesy. Legend:0=Nothing1=ISS2=Flyerspecials3=BigLoad4=AfterLoad5=Deload6=LightLoad7=ISS/ActMedia8=CrossCpn ISS = In-Store-Specials. These are off-cents coup ons distributed to the first 50 customers Thematic = Themed add campaign Big Load = Large trade promotion - often a deep drop In the case price for the retaller Deload = Month after effect of a "load" Act Med la = Radio, television, priat add campaign Cross Coupons = Cents off coupons placed directly on the packaging of othergoods Problem\#1: Use the provided da and assumptions: CVfor a populatic CV=+100% CV for a sample: CV=x5+100% Justify your selected secnario for the selected sales strategy below. In your answer make sure to distinguish between a less risky (conservative) and the most riskiest sales strategy. Be very specific. [10 marks] roblem\#1: Use the provided data, code ForecastX and forecast sales of brand monitor for the rest of 2022 to April 2023 under the following two strategies nd assumptions: Ttrategy A: Assume this company is planning to keep the price of monitors at its regular price of $120 during the upcoming six months, and set their romotion strategy by using: Cross coupon in April 2023, no coupon will be sent out in November 2022. Oecember 2022 assumed to be after lood for their sales, This company is planting Stratery B: Assume the company is planning to decrease the price of monitors by as during the upcoming six months due to competitive structure of this market, and setting their promotion strategy by using: Note: make sure you choose Helt-Wintess and Unear Reseression as your base models in your forecasting process under each strategy. This way you will create four different strategies, t.e., two strategies under stratesy A, and two strategies under strategy B. No need to attach your estimated Forecastx models, just run your models and pick up the appropriate values and fill out the prowided table. Finally, justify your selected scenato for the selected sales stratesy
