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LEGO FRIENDS Identify and discuss the segmentation factors and variables used by LEGO FRIENDS to segment the market. outline and justify THE PARENT customer segment.

LEGO FRIENDS

Identify and discuss the segmentation factors and variables used by LEGO FRIENDS to segment the market. outline and justify THE PARENT customer segment. This will require you to use the STP theory to develop a customer profile and evaluate this target segment (e.g. size, growth, attractiveness).

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